Robert Marc- Rebranding and SS26 Collection
Brand
Robert Marc
Scope
Rebrand + collection launch
Role
Graphic Designer
01 - BRAND OVERVIEW
Rebranding Robert Marc for a new generation
A full rebrand and new collection launch spanning photography, print, events, retail, and digital. I led creative production across every touchpoint from identity rollout to campaign delivery.
01 - BRAND Guidelines & Application system
The logo and color palette were developed by the brand's design studio. I created the usage guidelines and application system that governed how the identity was rolled out consistently across all touchpoints.
Logo clear space rule
Minimum clear space = height of 'MARC' on all sides
Type scale
H1
H2
Body
Caption
32px
22px
14px
11px
Color usage rules
Primary - White/Black
Secondary - Navy
Brand guidelines document
Spacing, type, color, logo usage – delivered as a PDF guidelines deck
03 - Product & still life photography
ECOMMERCE
STILL LIFE
04 - CAMPAIGN BOOK & PRINT COLLATERAL
05 - LOFT EYEWEAR INDUSTRY EVENT
06 - RETAIL STORE ENVIRONMENT
Window, sidewalk & interior signage
Full retail environment – all assets managed end to end
07 - RETAIL BUSINESS ESSENTIALS
08 - EMAIL & SOCIAL MEDIA CAMPAIGNS
09 - PRINT ADVERTISING
10 - OUTCOMES & REFLECTION
Touchpoints delivered
40+
WHAT WORKED
-
Consistent visual language across every channel strengthened brand recognition at launch.
​
-
Establishing a clear image hierarchy early — selecting hero images before production began — kept the campaign focused and gave every other asset a reference point to work from.
​
-
Investing in a range of photography styles (editorial still life, overhead, and ecommerce) gave the brand flexibility to tell different stories across channels without the work feeling repetitive.
Channels covered
6
WHAT I'D DO DIFFERENTLY
-
Create a preliminary cropping guide to identify which images work best across various dimensions and placements.
​
-
Build a shared asset library from the start to reduce duplicate delivery across channels.
Season
SS26