Good 'n Dirty- Branding Design
01 - BRAND OVERVIEW
Brand design for new restaurant Good 'n Dirty
Good 'n Dirty is the latest restaurant concept by the company Hangry Folks. Building upon the core values shared with their sister brands, Good 'n Dirty reimagines the beloved classic fried chicken sandwich with a wholesome twist, aiming to bring healthier versions to the public.
Brand
Good 'n Dirty
Scope
Branding Design
Role
Graphic Designer
02 - WEBSITE DESIGN FOR LAUNCH
03 - PROMOTIONAL POSTCARD
04 - WEBSITE ANIMATION
05 - BRAND GUIDELINES
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10 - OUTCOMES & REFLECTION
Touchpoints delivered
40+
WHAT WORKED
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Consistent visual language across every channel strengthened brand recognition at launch.
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Establishing a clear image hierarchy early — selecting hero images before production began — kept the campaign focused and gave every other asset a reference point to work from.
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Investing in a range of photography styles (editorial still life, overhead, and ecommerce) gave the brand flexibility to tell different stories across channels without the work feeling repetitive.
Channels covered
6
WHAT I'D DO DIFFERENTLY
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Create a preliminary cropping guide to identify which images work best across various dimensions and placements.
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Build a shared asset library from the start to reduce duplicate delivery across channels.
Season
SS26